HUMAN HIRING INTELLIGENCE

Hear theSpark.

See how a candidate thinks, decides and fits before you hire. Real signal, every stage, start to finish. So you hire the mind, not the paperwork.

THE PROBLEM

An old process. A new world.

AI now handles the tasks we used to hire for. What matters more than ever is the part no machine can copy: human judgement, creativity and adaptability. A CV was never built to show it. So the old process screens for the wrong thing, brilliantly.

You can hear when someone fits.

Chemistry, energy, character. A CV tells you what they've done. A voice tells you who they are.

You've read thousands of CVsYou've never heard one.

Strategist
Portrait of Grace Watson, Global Studios Head of strategy

Grace Watson

Global Studios, Head of strategy

Reminded us of ourselves at year one

I had a whole answer prepared for this and I'm going to throw it away — the prepared version sounded like a LinkedIn post, and I don't want to do that to either of us. The thing that actually gets me out of bed — the thing I genuinely find exciting, not just the thing I'd say is exciting — is that the argument is over. The 'should advertisers spend on podcasts' debate. It's done. We won.
0:00 / 0:00
Authentic voiceReads the room

The moment

Voice prompt — threw away the prepared answer mid-sentence. The room went quiet.

Visionary
Portrait of Isla Chambers, Global Studios Head of strategy

Isla Chambers

Global Studios, Head of strategy

Read the team before the roadmap

Creators don't choose a network for the money. Not primarily. They choose it for the feeling. The feeling that someone understands their work, will champion it, will make them look good. The creators who'd gone elsewhere? They went because the competitor's pitch felt more personal. More considered. More respectful of the craft.
0:00 / 0:00
People-firstChampions the craft

The moment

Voice prompt — reframed retention as respect, not compensation. Changed the brief.

Architect
Portrait of Hugo Fleming, Global Studios Head of strategy

Hugo Fleming

Global Studios, Head of strategy

Showed us our own blind spot

When a show is audio-only, you're competing for audio budgets. Small budgets. When a show is audio plus video plus social clips, you're competing for multimedia budgets — ten times bigger, potentially. Same content, completely different budget pool. Most media owners haven't figured out how to sell that yet. That's the opportunity.
0:00 / 0:00
Category shiftMultimedia play

The moment

Voice prompt — reframed audio as multimedia. Opened a budget conversation nobody had started.

Pragmatic
Portrait of Nathan Webb, Global Studios Head of strategy

Nathan Webb

Global Studios, Head of strategy

Caught the drift before the KPIs did

Every team going through significant change shows the same signature in their data about three weeks before anyone admits there's a problem. Activity metrics look normal. But the conversion of that activity into output starts to quietly degrade. If you're only watching your weekly KPI summary, you miss it entirely.
0:00 / 0:00
Early signalReads the data

The moment

Voice prompt — named the quiet degradation weeks before the room felt it.

Creative
Portrait of Joel Okafor, Global Studios Head of strategy

Joel Okafor

Global Studios, Head of strategy

Showed taste where the brief was boring

I built the repositioning around that truth. Shifted the network from 'we're the biggest' — which was factually true but emotionally dead — to something like 'the home your show deserves.' Deliberately warm. Deliberately personal. Because the data said that's what actually moves creators.
0:00 / 0:00
Emotional intelligenceReframes the brief

The moment

Voice prompt — turned a scale story into a belonging story. The panel rewrote the deck.

Behind every CV is a person it failed to capture.

Meet the person behind the process.

Synthesis

Insight-first operator: brand as problem→insight→craft, scaling as taste-calibration (not process), and AI as solution-space expansion rather than craft replacement.

Equally strong leading teams and doing the work — ships high-craft campaigns end-to-end, with senior stints at TikTok, Meta, and Google that show she can scale taste, not just process.

RTW: No
3 weeks
£ 80,000-90,000
2.0 yrs

Challenge 1/3

How would you reposition the network when scale is true but emotionally dead?

I built the repositioning around that truth. Shifted the network from 'we're the biggest' — which was factually true but emotionally dead — to something like 'the home your show deserves.' Deliberately warm. Deliberately personal. Because the data said that's what actually moves creators.
00:00 / 00:00

Career progression

  1. TikTok · 3 years
    Technology
  2. Google · 1 years
    Technology
  3. Meta · 2 years
    Social
  4. Gap · 1 year
    Retail
Portrait of Mariah Li during team panel interview
Mariah Li
Interviewer camera view during team panel interview

Agenda

People participating in this call

  • Caitlin Taylor

    09:00 – 09:10
  • Andreea Smith

    09:10 – 09:20
  • Mariah Li

    09:20 – 09:30
  • Emily Johnson

    09:30 – 09:40
  • Team debrief10:00 – 10:15

Suggested questions

Questions generated from the AI analysis

  • User experience

    What changes would enhance the usability of this design for first-time users?

  • Cultural fit

    How do you handle disagreement when the team is split on direction?

  • Functionality

    Walk me through how you would validate this approach before shipping.

  • Accessibility

    What would you change to make this experience work for assistive tech users?

What did you think of Joel Okafor?

Your hiring decision

Select your hiring leanStrong yes
  • Role capability
    3/5
  • Company fit
    3/5
  • Trajectory
    3/5

Hirer feedback

Ratings and voice notes from everyone in the loop

  • Caitlin Taylor

    Engineering

    Strong yes
  • Andreea Smith

    Product

    Yes
  • Emily Johnson

    Leadership

    Lean yes
  • Marcus Webb

    Design

    Yes

Pynea Assistant

Candidate intelligence

Live
  • I’ve read Joel Okafor’s profile, challenges, and panel notes. Tap a prompt — or ask your own later.

Suggested prompts

FROM YOUR PERSONALISED JOB TO HIRING

An entire hiring process. In one place.

A voice first, challenge based interview that takes every candidate from application all the way to your final decision, building one profile as it goes.

  1. We tailor your questions

    Built around the role you're hiring for

  2. They answer out loud

    Hear how they think, not just what they wrote

  3. A profile builds before you meet

    You know them before the first interview

  4. The panel and interview suite, with tailored questions

    Your team interviews together, questions built for the role

  5. Decide as one

    Collaborative team feedback, centralised so the call is clear

Be one of the founding few.A small group shaping Pynea before anyone else gets in.

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